Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term life offers a set death benefit during a defined period—typically 10, 15, 20, 25, or 30 years—then ends. It's affordable relative to coverage amount.
Permanent life (whole life, universal life and similar products) builds equity and lasts your whole life but costs substantially more month to month than term coverage for comparable amounts.
How to choose
Start with the need rather than the product type. For needs with an expiration—college funding, mortgage payoff, business obligation—term life addresses them affordably and precisely.
What people in Pomona often do
A typical strategy uses a 20- or 30-year term policy matched to family finances and goals, adjusted as circumstances shift.